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2014 Call for Papers

We welcome submissions for the 2014 edition of our LCBR European Marketing Conference. Please visit the conference website for further info:
www.european-marketing-conference.com

Proceedings of the LCBR European Marketing Conference 2013

ISSN 2190-7935


Procedural Notes


Opening Ceremony Guest Speaker:    "The New Word of Mouth" by Aysegul Ataman (Turkey)

Session A

E-business Relationships: Exploring Relationship Enforcement and E-business Benefits in Marketing Channels
Talai Osmonbekov (United States) (Chair)

Destination Image and Juvenile Perception – Does It Still Match? A Case Study of Crans Montana
Wolf Magnus Gerstkamp (Switzerland)

Integrated Marketing Communications for luxury hospitality
Giuseppe Di Donna (Switzerland)

Value Chain Analysis of One Tambon One Product Food Five-Star Rating in Thailand
Chetsada Noknoi (Thailand)

Measuring the Effectiveness of Marketing Communication Activations of Euroleague Final Four Istanbul 2012
Cem Tınaz (Turkey)

An Exploratory study on factors influencing customer decision making: a case of fuel retailing industry
Yvonne K Saini (South Africa)


Session B
Session B is part of the Forum on Industrial Organization and Marketing

Change Orders and Hold Up in Construction Procurement Auctions: Does Lowest Bid Imply Lowest Cost? Who Benefits from Hold Up?
Mark Egan (United States) (Chair)

Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity
Avichai Snir (Israel)

Efficient Upgrading in Network Goods: Is Commitment Always Good?
Thanos Athanasopoulos (United Kingdom)

Sectorial Productivity and Welfare
Ermelinda Veloso Costa Lopes Fernandes Silva (Portugal)

Customer Complaints and Quality Regulation
Luciana Nicollier (United Kingdom)


Session C

Marketing and Business Performance: A Thematic Study of Firms in a Developing Economy
Kwaku Appiah-Adu  (Ghana) (Chair)

Co-creation with customer and business partners in service innovation projects
Jung-Kuei Hsieh (Taiwan)

A Market Segmentation Approach to Optimising Mutual Fund Returns: Evidence from the Nigerian Capital Market
Bisi Olawoyin (Nigeria)

The Customers' Viewpoint on Brand Equity and on the Brand Extension Strategies according to their Level of Innovativeness
Enes Emre BAŞAR (Turkey)


Session D
Session D is part of the Forum on Industrial Organization and Marketing

Evaluation of Social Marketing Activities in the Context of Food Consumption
Gunta Grinberga-Zalite (Latvia)

Consumer preference dynamics: a natural experiment
Jeroen Hinloopen (Netherlands)

Market Structure of the Hungarian Beer Industry
Zombor Berezvai (Hungary)

Turning the Page on Business Formats for Digital Platforms: Does Apple.s Agency Model Soften Competition?
Hans Jarle Kind (Norway)


Session E

Does consumers’ personal involvement have an influence on store brand buying proneness?
Hanna Gendel-Guterman (Israel) (Chair)

Is your ad more persuasive when it is easier to process? The interplay of visual perceptual fluency and ad’s content on ad’s effectiveness
Marine Kergoat (France)

RELATIONSHIP MARKETING AND SOCIAL NETWORKS – A STUDY OF FACEBOOK AS A COMMUNICATIONS CHANNEL AND THE OPTIMIZATION OF THE INTERACTION BETWEEN BRANDS AND CONSUMERS
Bruna Pacheco Gil  (Portugal)

Monitoring Customer Satisfaction by Innovative Statistical Methods and Models with Application to Tourists' Opinions
Paolo Bordignon (Italy) & Luigi Salmaso (Italy)

Individual oppositional loyalty: Are loyalty and resistance two sides of the same coin?
Amina DJEDIDI (France)


Session F

QR CODE: AN INTERACTIVE MOBILE MARKETING TOOL
Ela Sibel Bayrak Meydanoğlu (Turkey) (Chair)

Mobile Banking Services and Consumer Behavior- A Literature Review
Aijaz A.Shaikh  (Finland)

How do you evaluate the product? The moderating effects of mood states and scale forms
Chien-Huang Lin (Taiwan)

The effect of exposure to operation event communication on the awareness, image and purchase intention
Chebli Leila (Tunisia) & Abderrazak Gharbi (Tunisia)


Session G

Analyzing the Myth of a Green Marketer and an Eco-friendly Customer (A study of Selected Indian Car Manufacturers and Customers)
Aditya P.Tripathi (India) (Chair) & Noopur Agrawal (India)

Meanings and dimensionality of consumers’ environmental consciousness concept: a literature review and an integrative model
Salem Lakhal (Canada)

CONSUMPTION EMOTIONS’ DIMENSIONS: EMOTIONAL EXPERIENCES OF TURKISH CONSUMERS
Mehpare Tokay Argan (Turkey)

Attitudes Factors Regarding to Complementary and Alternative Medicine (CAM) among General Population in Turkey
Nurdan Sevim (Turkey)

Why avoid difficult problems? Exploring the avoidance behavior within startup motive
Joni Salminen (Finland)


Session H

From Print to E-Newspaper Readership: An Analysis of Relevant Factors for Transition to Online Readership
Huma Amir (Pakistan) (Chair)

On modeling and optimization of viral marketing revenues
Jiri Mazurek (Czech Republic)

THE EFFECTIVENESS OF GENERATIONAL SEGMENTATION IN TELECOMMUNICATION SECTOR: AN EXPLORATORY STUDY OF PAKISTANI MARKET
Nida Aslam Khan (Pakistan)

Identify the constraints in growing and sustaining a spaza shop in the Soweto area, South Africa
Louise van Scheers (South Africa)

Branding Europe/EU's 'Unity and Diversity' into key-rings
Hatice Sitki (Australia)

Benefits Sought by Grocery Shoppers: An Exploratory Study in Oman
Mahmood Hajjat (Oman)

The Process of Becoming a Supplier in Hungary
Kinga Morauszki (Hungary)