Proceedings of the LCBR European Marketing Conference 2016
This page lists the presenters and the country in which their institution/university/company is located. Click on the title of the presentation to find out more details.
Cover Page
Procedural Notes
Featured Presenter: Martin W Smith (United Kingdom)
Topic: Game Advertising: A Systematic Literature Review
Session A
Abstr./Paper 1: Consumer attitudes towards advertising in mobile games
Adrienne Steffen (Germany)
Abstr./Paper 2: Youths’ attitudes toward banking services and bank advertising in China
Lennon Tsang (Hong Kong)
Abstr./Paper 3: Marketing for core acquisition and remarketing of remanufactured products
Celal Hakan Kagnicioglu (Turkey)
Abstr./Paper 4: The Impact of overall Store image on purchasing intentions of private brand, while considering the mediating effect of private brand perceptions
Noha Bendary (Egypt)
Abstr./Paper 5: Luxury goods’ perception within Millenials cohort – do country specific characteristics still matter?
Ana Pinto Lima (Portugal) and Beata Stępień (Poland)
Session B
Session B is part of the Forum on Industrial Organization and Marketing
Abstr./Paper 6: Price Signaling with Information Acquisition and Time-on-the-Market
Carla Guadalupi (Spain)
Abstr./Paper 7: How do universities differentiate themselves?
Mike Peacey (United Kingdom) and Gervas Huxley (United Kingdom)
Abstr./Paper 8: Process innovation and the choice of competition mode in Mixed Oligopoly
Debasmita Basak (United Kingdom)
Abstr./Paper 9: Plural forms of governance for complying with sanitary standards
Iciar Pavez (France)
Session C
Abstr./Paper 10: Explaining the percentage of franchised units: Spanish franchised chains
Rosa Mariz (Spain)
Abstr./Paper 11: How Social Enterprises use Strategic Marketing and Social Marketing to Drive Sustainable Development
Judith Herbst (Australia)
Abstr./Paper 12: The Effect of CSR Signals on Brand Equity: A Consumer Involvement Perspective
Kirsten Cowan (France)
Abstr./Paper 13: Antecedents of UK Muslim's Community Purchasing Behavior of Halal-Labelled Products
Reham I. Elseidi (Egypt)
Session D
Abstr./Paper 14: Customized Information Supply in the B2C Online Retail Business – Competitive Differentiator or Commodity?
Philipp Hoberg (Germany)
Abstr./Paper 15: Patient Care delivery and Supply Chain Management in selected Private Hospitals in Ilorin, Nigeria
R. A. Gbadeyan (Ghana) and F.O. Boachie Mensah (Ghana)
Abstr./Paper 16: Market Orientation in Ethiopian Seed Producer Cooperatives
Dawit Tsegaye Sisay (Netherlands)
Abstr./Paper 17: Perception of Waiting Time in Queues and Effects on Service Quality Perception and Satisfaction: A Research on Airline Check-in Services
Özlem Atalik (Turkey)
Session E
Abstr./Paper 18: The mediating role of organizational innovation between capabilities and export performance
Margarida Vicente (Portugal)
Abstr./Paper 19: The Marketing Effect of Price on Consumers ‘Preferences to Organic and Non-organic Private Labels and National Brands
Yating Tian (Germany)
Abstr./Paper 20: The Impact of Affective Experiential State on Online Repurchase Intention: A Case from Turkey
Mine Oyman (Turkey) and Iclem Er (Turkey)
Abstr./Paper 21: The determinants of customer loyalty amongst leading South African financial services’ brands
Christian Nedu Osakwe (Czech Republic)
Session F
Session F is part of the Forum on Industrial Organization and Marketing
Abstr./Paper 22: Specialization in entry-level products: a strategy for industrial development in Africa
Diadié Diaw (France) and Albert Lessoua (France)
Abstr./Paper 23: Collusive Effects of Three-Tier Multi-Channel Distribution
Isabel Teichmann (Germany)
Abstr./Paper 24: Timing of Product Proliferation and Firm Successfulness: Evidence from Greek Yogurt
Yejing Ren (United States)